Nykaa Cosmetics Launches New Range of Concealers

Nykaa identified a gap in the market for on-trend, high-performing quality-driven beauty products specially curated for Indian consumers and thus launched its own consumer beauty brand. Starting with Nail Enamels as their introductory range, today Nykaa carries a large number of products across its owned consumer beauty brands portfolio.

Nykaa Cosmetics, a comprehensive makeup and beauty accessories brand uses cutting-edge product formulations & high-quality standards. Nykaa Naturals is a naturally derived ingredient-focused brand catering to all types of Indian hair, skin tones and skin concerns. It consists of two sub-brands – Nykaa Skin Secrets, a range of masks powered by Korean technology and a blend of Indian natural ingredients. Nykaa Naturals Hair addresses the demand for solutions targeting the most common hair concerns, featuring natural ingredients specifically for Indian consumers. Nykaa Beauty also houses luxury fine fragrances under Nykaa Perfumery which has ranges like Moi by Nykaa, Endless Nights and Love Struck. Nykaa Wanderlust offers a signature bath and body range for men and women. Adding a science-powered skincare brand to its portfolio, Nykaa SKINRX targets specific Indian skin concerns using clinically researched and globally recognised active ingredients.

Staying true to the Nykaa ethos, the brands continue to delight and inspire their consumers by offering high-performing products & the latest trends in beauty through content across all their platforms.

After the incredible success of the Matte to Last Pore Minimizing Foundation and Loose Powder, Nykaa Cosmetics is thrilled to announce the launch of its newest addition- Matte To Last Full Coverage Concealer range, the first-ever liquid concealer. Packed with pigment and Hydra-fit technology for long wear, this formula will be your ultimate skin-twin!

Nykaa Matte To Last Pore Blurring Loose Powder comes with finely milled lightweight particles that feel super airy but pack in a skin-smoothing punch. It sets your makeup in place for hours while soaking up sweat and oil instantly. One can pick from five shades that are suited for all Indian skin tones and one translucent shade.

Nykaa Matte To Last Full Coverage Liquid Concealers offer a buildable formula that can take you from a natural finish to high glam. Enriched with hydrating ingredients that keep your delicate under-eye skin soft and moisturised, pick from 9 versatile shades for every Indian skin tone and undertone. These concealers are sure to become your base bestie!

 Get a flawless matte finish that lasts all day, thanks to its lightweight formula that feels featherlight on the skin. The range is infused with Hydra Fit tech that gives long wear without drying out the delicate skin under your eyes. It also has hydrating ingredients like Sakura Blossoms and Cactus extracts. Available in 9 shades, Nykaa Matte To Last Concealers are tailored for Indian skin tone. 

Commenting on the launch, a Nykaa Beauty Spokesperson, said, “On popular demand, we’re bringing a much-awaited addition to the Matte To Last Range – a full coverage concealer. These formulas are crease-proof and infused with Hydra-fit tech that will give the most flawless coverage and is best suited for Indian skin tones. We look forward to launching more such innovations catering to the shade diversity of our consumers.”

Elevate your makeup routine with Nykaa Matte To Last Concealers and experience the difference flawless coverage can make. Available on Nykaa.com and in Nykaa stores across India, this range is priced at INR 649/- only and comes with a free finger puff. The product is vegan, fragrance-free, dermatologically tested, oil-free, no animal testing and paraben-free.


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