John Royerr, Founder, Ochre Spirits
The artisanal and craft spirits market in India has witnessed significant growth in recent years, driven by changing consumer preferences, increased demand for premium products and the rise of local distilleries. Craft distilleries are experimenting with various types of spirits such as craft gin, rum and vodka, infusing regional ingredients like saffron, coriander, ginger […]
Celebrate this Champions Trophy with ZigZag Vodka
After tasting success in the craft beer market, the home-grown brewer behind Simba Beer has ventured into the vodka segment with ZigZag vodka. Backed by its robust supply and distribution network, ZigZag is betting on bold flavours, strategic regional marketing, and a unique brand identity to take on industry giants. More than just a […]
