Health & Glow Launches NEW Colour Cosmetics line
The leading omni-channel beauty retail chain Health & Glow has announced its very own brand launch in the space of quality colour cosmetics. The company’s latest launch – H&G Cosmetics – offers a fresh assortment of vegan, cruelty-free everyday makeup products.
After having spent over two and a half decades addressing wants and needs of consumers in the beauty industry, Health & Glow is uniquely placed to understand the experience that consumers seek from their makeup. H&G cosmetics has come into existence with this understanding, coupled with in-depth research on current consumer needs and the best of what’s trending in the space.
In their journey to provide customers with high quality, efficacious beauty products, Health & Glow, India’s leading home-grown and multi-retailer of beauty and personal care brands, launches an impressive range of daily wear colour cosmetics revolving around the theme ‘Work, Play, Party’. The cosmetics line consists of Liquid lipsticks, bullet lipsticks, retractable kajal, foundation stick and a range of compacts. So, get ready to WORK, PLAY, PARTY.
The newly launched range of products include:
Liquid Lipstick and Bullet Lipsticks: 
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22 shades of Liquid Lip Colour and 23 shades of Bullet Lipsticks – ideal for everyday and party wear and to get that vivid look from AM to PM
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Liquid Lipstick comes with a matte effect without taking away the hydration or making lips dry
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Bullet lipsticks have creamy texture, enriched with vitamin E, and are relatively long lasting for a bullet lipstick
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Both types of lipstick are highly pigmented with intense colour
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Multiple shades that enhance all skin tones
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Choose from neutral or bright, dark or earthy tints to suit your mood
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Liquid lipsticks last for 8+ hours
Retractable Kajal
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Gel texture that glides on perfectly. After brief drying, the texture achieves its long-lasting hold.
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The velvety finish emphasizes and contours the eye area impressively
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One stroke of the water proof kajal and you have a smudge free finish for 12 long hours
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Ophthalmologically & dermatologically tested
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Highly pigmented for super-rich pay off
Foundation Stick
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Pick from 7 shades as per your skin tone
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Comes with a light satin texture, matte formulation with super smooth application
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Easy to apply and blends naturally with your skin tone. Gives an even coverage hiding all the spots and making you photo ready in minutes!
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Natural coverage for daily wear, can be built up for medium to high coverage
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Paraben, SLS, Phthalate & Alcohol free
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Enriched with Vitamin E
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Can be used as a concealer stick
Compact 
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The range of compacts allow for buildable coverage with a natural matte finish.
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Its lightweight, non-chalky texture blends seamlessly with your natural skin tone for a long-wearing, flawless complexion.
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With SPF additives
Speaking about the launch, Mr. Venkataramani, CEO, Health & Glow said, “The beauty industry has shown an impressive growth with the emergence of new-age brands and beauty influencers. This trend has pushed the brands to become more aggressive and innovative in their approach. With H&G cosmetics, our aim is to provide a range of daily-wear makeup products that will deliver a rich product experience given the price. At H&G, we have endeavoured to follow tech-savvy and new-age ways to provide consumers comprehensive beauty solutions with an enriching experience. We are certain that our new range of cosmetics will make a perfect choice for the Indian skin with the right assortment of shades. Makeup is all about fun and expression, and we want consumers to experience that everyday with H&G cosmetics!”
