Experience the Enchanting World of Khubani, Aerocity, New Delhi

Brothers – Mr Sharad Madan and Mr Naresh Madan, have made a significant impact on the hospitality industry through their innovative ventures. As the driving force behind the Imperfecto group and their latest creation, Khubani, they are redefining Delhi’s nightlife scene.

The Madan brothers are first-generation business pioneers. Their journey began with the vision of their father, Mr Suresh Madan, who established the first Imperfecto outlet in Hauz Khas Village, New Delhi. Under his guidance, Mr Sharad and Mr Naresh have transformed Imperfecto into a household name, encompassing 15 restaurants and bars across Delhi NCR.

Khubani represents the culmination of the Madan brothers’ passion and creativity. This unique venue offers an “escapade into reality,” transporting guests to a world of Persian culture and modern luxury. Mr Sharad Madan, a B.Com graduate from Delhi University, brings a touch of artistry to the business. He envisions unique concepts and ensures guests have an unforgettable experience. Mr Naresh Madan, a BBA graduate from Memorial University of Newfoundland Canada, steers the sales force, driving growth and brand recognition. Together, they’ve breathed life into Khubani – a haven of impeccable cocktails, delectable food by an international culinary team and captivating live entertainment by artists from around the globe.

The Madan brothers’ success story is one of perseverance and unwavering dedication. They built their brand from the ground up, navigating sleepless nights and the challenges of entering the industry without a formal background. Mr Naresh hustled, shuttling between outlets across Delhi, while Mr Sharad spent his days setting up new ventures and nights observing operations to understand their customers’ needs. Client satisfaction remains their top priority.

No journey is without obstacles. The pandemic forced them to navigate national lockdowns, a hurdle they tackled with resilience. Now, riding high on Khubani’s success, they’re forging strong connections and a loyal clientele. This resilience is evident in their motto: “A man paints with his brains and not with his hands.” It’s a philosophy that speaks volumes about their approach. They believe success comes from having a clear vision, strategizing meticulously and constantly innovating.

Beyond the restaurant scene, Mr Sharad and Mr Naresh are inveterate globetrotters. Their shared passion for music and exploring new culinary adventures fuels their creativity and keeps their ventures on the cutting edge. From the globally inspired menus at Khubani to the ever-evolving concepts for new outlets, their travels are a constant source of inspiration. In this way, they serve as role models for aspiring entrepreneurs, demonstrating that success requires not just hard work, but a life rich with experiences that spark innovation.


Demonstrating their relentless drive, the Madan brothers haven’t stopped expanding their empire. Following the successful launch of Begam in Defence Colony, they wasted no time in bringing the concept to Noida, just five months later. The momentum continues with Imperfecto, with a new boutique outlet opened in Dwarka and a further five on the horizon.

 

Their vision extends far beyond Delhi, with Goa, Mumbai and even the global market all firmly in their sights.

Khubani: A Gateway Where Opulence Meets Experience
Laden with shimmering chandeliers, doused in a red hue, transports you to the mythical and magical world of Khubani! As soon as you step into the enigmatic foyer, you venture on a journey like no other, a voyage all around the world and an escapade into the lifestyle of modern-day royalty. Welcoming you to the dynamic world of Khubani is the energised and experienced team coming from the long legacy of Bel Cibo Hospitality, master experience curators over the last decade to their audiences in the capital.

Khubani offers a unique culinary journey, blending global cuisines with the rich tapestry of Indian flavours. This fusion extends to the restaurant’s striking ambiance, where each corner boasts a distinct personality curated by the founders. From globally sourced chandeliers to mystical red lighting, the space exudes an exquisite and evocative atmosphere. Persian rugs with intricate Rajasthani ‘tikari’ work add a touch of cultural fusion, handpicked by the Madan brothers. Opulent touches like a magnificent fountain and hand-cut mirrors complete the experience, making Khubani a feast for the senses.


Khubani is a multi-destination experience. Each of its eight uniquely curated corners promises an enthralling, experiential and unforgettable journey. This innovative concept multiplies the excitement with eight distinct spaces, ensuring every visit brings a fresh discovery.

Mr Sharad Madan, Director, describes Khubani as, “the story of a royal Persian bar introduced for the first time in India. By day, it welcomes guests with exquisite food, handcrafted drinks and immersive Persian interiors. By night, the space transforms into a high-energy bar featuring international performers.”

Mr Naresh Madan, Co-Founder and Director, adds, “Khubani is a hand-curated masterpiece by Imperfecto Designs. It seamlessly blends top-tier cocktails, an international culinary team and global artists showcasing a variety of acts. This unparalleled combination guarantees an unforgettable experience. Nights at Khubani are a spectacle – a sensory feast with enthralling entertainment at the heart of it all.”

Tap aboard the magic carpet and be prepared to be whisked away to the enchanting world of Khubani. Here, modern royalty awaits, beckoning you to explore its many wonders.

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