After tasting success in the craft beer market, the home-grown brewer behind Simba Beer has ventured into the vodka segment with ZigZag vodka. Backed by its robust supply and distribution network, ZigZag is betting on bold flavours, strategic regional marketing, and a unique brand identity to take on industry giants.
More than just a spirit, ZigZag Vodka is a bold expression of individuality, crafted for those who embrace spontaneity, celebrate creativity, and refuse to follow the ordinary. With its clean, crisp, and impeccably smooth taste, ZigZag is redefining vodka craftsmanship. From the classic Original to vibrant flavours like Lime, Orange, and Green Apple, every sip is an invitation to break free from the conventional and experience life in full colour.
Unique Selling Points of ZigZag are:
-Uncompromising Quality: Distilled multiple times for exceptional smoothness.
– Unexpected Edge: A brand that disrupts conventional narratives and celebrates individuality.
– Immersive Consumer Experience: Pushing boundaries through digital innovation and experiential activations.
– Crafted for the Bold: Designed for those who embrace the unpredictable and live life with a ZigZag mindset.
Ishwaraj Singh Bhatia, Co-Founder and COO of Simba Beer and ZigZag Vodka, said, “With ZigZag Vodka, we’re not just introducing another spirit; we’re redefining how India experiences vodka- bold, unconventional, and always ahead of the curve.”
