Heritage Village Resort & Spa Manesar is an exceptional amalgamation of culture and modern luxury with an added charm of beautiful architecture, greenery, recreation activities and remarkable service. Housed in a beautiful Rajasthani haveli, Heritage Village Resort & Spa Manesar is spread across landscaped grounds. Located along NH 8 Delhi-Jaipur Highway, Heritage Village is 27 km from Delhi International Airport and 14 km from the Gurgaon business district.
To learn more about the place and its strategies to promote the resort, we interviewed Mr. Shekhar V. Sawant, Managing Director & COO, of Heritage Village Resort & Spa. Mr. Shekhar has been with Heritage Village Resort & Spa, Manesar, for the past three years; before that, he was with ITC Rajputana, Jaipur.
What type of clientele does Heritage Village Resort & Spa, Manesar serve?
Heritage Village Resort & Spa, Manesar caters to a diverse clientele, including corporate groups, families, couples and international tourists. We are especially popular for destination weddings, MICE events and experiential leisure stays, offering a blend of luxury, cultural experiences and modern amenities.
What is the marketing strategy you have adopted to promote your property?
Our marketing strategy focuses on digital platforms, targeted social media campaigns, partnerships with travel agencies and hosting events to increase brand visibility. We also leverage word-of-mouth recommendations from our loyal guests and encourage influencer collaborations to enhance our reach.
How is Heritage Village Resort & Spa, Manesar performing in MICE (meetings, incentives, conferences and exhibitions) tourism?
Heritage Village Resort & Spa, Manesar has seen strong performance in MICE tourism, offering state-of-the-art conference facilities, customised event planning and expansive venues. Our unique blend of luxury and nature makes us an ideal choice for corporate retreats, meetings and conferences.
What is the resort doing to keep up with the tech-savvy travellers?
We provide seamless digital experiences for tech-savvy travellers, including high-speed internet, digital room controls, digitised data capture at check-ins and a user-friendly website for bookings and services. We are constantly upgrading our tech infrastructure to meet the evolving needs of our guests.
What sort of strategies do you implement for the development of Heritage Village Resort & Spa, Manesar?
Our development strategy includes continuous property upgrades, introducing new culinary experiences, expanding wellness offerings and strengthening local partnerships. We focus on enhancing guest satisfaction through personalised services and innovative offerings while maintaining our heritage charm.
Community engagement is an important part of any platform. How are you ensuring that you engage your community?
We engage with the community by supporting local artisans, sourcing organic produce from nearby farms and organising cultural events. We also provide skill development opportunities to local residents and contribute to regional charitable initiatives to foster long-term community relationships.
What are Heritage Village Resort & Spa, Manesar’s key selling points?
Our key selling points include our serene, heritage-inspired setting, world-class facilities, exceptional service and diverse dining options. We also offer customised experiences for MICE tourism, wellness retreats and destination weddings, ensuring a memorable stay for all guests.
What sustainability initiatives has Heritage Village Resort & Spa, Manesar taken and what is your sustainability roadmap for the next few years?
We have implemented several sustainability initiatives, including energy-efficient lighting, installation of solar panels for both electricity and hot water generation, water conservation measures, waste management systems and sourcing local, organic produce. Over the next few years, we aim to reduce our carbon footprint further and enhance our eco-friendly practices, aiming for sustainable and self-sufficient property.
Lastly, what major challenges do you foresee in the near future?
Key challenges include managing rising operational costs, adapting to the evolving travel and hospitality trends and navigating the competitive landscape of luxury resorts. Additionally, maintaining sustainability while balancing guest expectations and environmental impact will be an ongoing focus.
