Beauty Garage Professional, a true made-in-India success story, started its journey in 2017. Founders, Mr Mahesh and Mr Jigar Ravaria leveraged challenges to fuel innovation and the company is now a reputed name in the hair care business. Dedicated to providing high-quality, high-end and safe products using advanced technologies, Beauty Garage formulates right hair care products for all types of hair. The company aims to provide effective solutions to repair damaged hair. With the vision of offering a comprehensive range of beauty product, the brand values are centred around the idea of repairing, restoring and revitalising customer’s hair. The company continuously strives to bring in innovative and effective solutions that meet the needs of every customer.
The company’s innovations such as K9 Botoplexx and Botoliss have transformed the hair care industry and empowered hair stylists. Beauty Garage has played a significant role in bridging the gap that existed in providing both hair colour and treatment simultaneously.Today, Beauty Garage Professional showcases a diverse collection of 100+ SKUs and six distinctive series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls, and ScalpSense. The company embodies innovation, reliability, quality, trust and competence. It proudly represents a complete ‘make-in-India’ brand. The FDA-approved products stand out in the industry due to the cutting-edge technology infused into each one, setting them apart.
Beauty Garage Professional is at the forefront of innovation, delivering high-end quality products in more than 32
countries. Its worldwide distribution and FDA approval positions it as a winning player in the market revolutionising the Indian salon industry with distinctive hair care products. The remarkable R&D teams are tirelessly working to develop innovative products for hair care and treatment. The company’s primary focus is on reinventing hair care, collaborating with hairdressers to develop solutions and services at the forefront of the industry. Through initiatives such as the K9 series, digital influencer partnerships, global education programmes and salon support initiatives, they ensure that professionals have access to the latest trends, curated and delivered by individuals driven by genuine passion. With the core ethos centred around a profound love for hair, the company aims to provide comprehensive hair care solutions that repair and restyle hair. At Beauty Garage Professional, the absolute dedication to the art of hair care shines through empowering professionals and customers alike to achieve their hair goals with confidence and flair.
According to you what is the USP of Beauty Garage products?
Beauty Garage products are loved because they combine high quality with innovation and technology. We use natural and sustainable ingredients to create products that work. Additionally, we’re committed to being cruelty-free, so you can feel good about using them.
Who are your target consumers?
Our products are for everyone who loves hair care – from professional hairstylists and salon owners to beauty enthusiasts and everyday people looking for an ultimate hair care solution.
Could you tell us about your marketing strategies? What percentage of your overall revenue goes into marketing and promotions?
We connect with our customers through social media, engaging content and exciting promotions. We believe in building a community where we share tips, trends and stories that inspire by educating people through such mediums. A good portion of our revenue goes into marketing and promotions because we want to reach as many people as possible and share the benefits of our products. We’re passionate about what we do and want to spread that passion.
How would you describe the status of the haircare industry in India? What are the challenges being faced, if any?
The hair industry in India is growing rapidly, with more people becoming aware of the importance of good hair care. However, there are challenges like the need for more education on hair care and the demand for natural and effective products.
Large scale production of cosmetic products causes detrimental effects on the environment. How is Beauty Garage fighting against this or how is it working for the betterment of the environment?
We care deeply about the environment. That’s why we ensure our production processes are as eco-friendly as possible. We use sustainable ingredients and packaging and we’re constantly looking for ways to reduce our environmental footprint. We believe in beauty that’s kind to the planet.
